Reputation Management understands the importance of having a positive image. Reputation management is the response to the reputation managing information. Bad postings, negative blogs, horrible testimonials in popular forums, unrealistic scam allegations and product reviews can potentially put a company out of business and this can eventually affect your reputation management and thus to meet this growing need internet reputation management was created.
- Identify stakeholders (customers, ex-employee, press, industry opinion leaders, competitors, grudgers)
- Conduct a reputation audit - cover search, social networking, portals, video, press, opinion and complain sites
- Improve your online assets - you must own a minimum of 100 web pages linked to your or your company or product or product category name
- Define goals and create a strategy - address customer issue, contact websites for removal, develop new content
- Implement plan of action - dedicate a team with predefined yet flexible steps
- Monitor online reputation - set up auto alerts and scan internet regularly. Categorize all postings into good and bad
- Repair and strengthen - Focus on addressal of complaints/negative posts and strengthening of web assets. Use web assets as a lead generation source to pay for ORM.http://www.areputation.co.uk/ormpositive.html
